Tuesday, May 24, 2011

Facebook's Hack-A-Months Cause Disruption, Innovation | Fast Company

Tech giants such as Google to Facebook are famous for hack-a-thons, all-night marathon coding sessions where eager employees build something unrelated to their current projects. While a break from the usual grind helps free programmers for more creative pursuits, the one day time-limit can stunt innovation and lead to only tiny breakthroughs.

For truly disruptive products, Facebook needed a truly disruptive practice, so they stretched the hyper-focused concept of the hack-at-thon another 29 days, where employees do nothing but intensively build out ambitious projects. Among hack-a-month's many successes is Facebook Deals, the Groupon-like daily deal feature that vaulted the social networking site into the e-commerce industry (check out MTV's coverage of a Facebook hack-a-thon below).

"I can't imagine [Facebook Deals] happening faster without hack-a-month," says engineering manager David Ferguson.

Posted via email from markjeee.com

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