This is your last chance. After this, there is no turning back. You take the blue pill -- the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill -- you stay in Wonderland and I show you how deep the rabbit hole goes -- The Matrix, 1999The book goes on to say that anyone trying to start a business are faced with this reality -- either stay in your cubicle and live a dreamy life, or take the plunge (notice there was this part when morpheus asked neo to jump over the window). If you're the neo in your business, Guy also recommends taking on board your own morpheus -- a believer and a guide.
So, which pill are you gonna take?
P.S. It's a great book and is a must read for anyone planning to start a business. Guy is the chief evangelist at Apple around the mid-80s and a VC of a couple of online businesses through Garage Ventures. Visit his site for more info and subscribe to his blog -- really great guy.